Case Study.
Anton Babkov and the birth of 'The Climatalist' podcast.
Entrepreneur and former prop-tech CEO Anton Babkov came to us for advice on an environmental sustainability podcast for leaders. We developed a podcast strategy, led a narrative workshop with Anton and his team, and provided audio and interview skills training. Anton went on to found Climatalist, a bespoke climate-focused media production company designed to influence leaders to create change for the benefit of the planet.
Objective
To develop a comprehensive podcast strategy with a compelling narrative, to find a niche in a crowded market, and to build Anton’s expertise alongside a top-tier production team.
Approach
- Podcast Strategy Development: Detailed strategy to identify content themes, audience targeting, and distribution channels.
- Narrative Workshop: Narrative workshop with Anton and his team, to refine messaging and identify interview talent with a goal to engage listeners, build community and encourage action.
- Audio and Interview Training: Tailored audio and interview skills training including presentation skills, effective questioning techniques, and tips for engaging with high-profile guests.
- Production Team Assembly: We brought together an expert production team comprising an executive producer, audio producer, social media specialist, marketing strategist, and public relations specialist.
Key Outcomes and Results
The project culminated in the successful launch of Anton’s podcast, The Climatalist.
- Anton’s podcast The Climatalist is positioning him as an advocate and influencer among business leaders working in the environmental and social responsibility space.
- The podcast supported the creation of Anton’s bespoke climate-focused media production company designed to influence meaningful climate change action and leadership.
Conclusion
Good Prose Studios helped move Anton Babkov’s vision toward reality. The success of this project highlights the power of strategic communication and expert execution in fostering change.
I was introduced to Erin to help with a podcast project at the start of a career transition. I’d founded and exited a company in the property industry and was starting a podcast to explore climate change as a sector. From the first time we met she showed her clear expertise and passion for what she does: help others tell their own stories or the stories they’re passionate about. Erin has a crystal clear view of what makes a good story and will challenge you on how you might need to massage or pivot your approach to get to the outcomes you’re looking for. She has an extensive network of experts she can leverage to produce your project. Finally, Erin invests time to understand you, what you’re trying to achieve and over time to build a working relationship based on openness and mutual trust.
– Anton Babkov, CEO and co-founder, Climatalist
About Good
Prose Studios?
Good Prose Studios works with words – and people.
We are writers, editors, story consultants, content creators and communications strategists. We empower our clients to write, tell, research, publish and share stories that matter.