Our Story
A note from our director Dr Erin O'Dwyer:
Telling stories is at the heart of everything we do. We work collaboratively with our clients to understand their story, refine their message, and maximise their impact - no matter the platform, channel or genre.
Good Prose Studios was founded by award-winning journalist and storytelling expert Dr Erin O’Dwyer in 2023.
The business was born when Erin realised that the demand for her core journalistic skills had never been greater – not just from media organisations but also from people, businesses and brands eager to tell their story.
The business name is inspired by the book Good Prose: The Art of Non-Fiction by Pulitzer Prize winning journalist Tracy Kidder and his long-time editor, Richard Todd, of The Atlantic. In the book, the pair share craft secrets and chart the relationship between writer and editor – a story of “collaboration and friendship”.
We love Kidder and Todd’s definition of writing: “Writing is revision. All prose responds to work.” And how, with a touch of wry humour, Kidder recalls how much of Todd’s feedback was summed up in a simple: “It’s fine. Keep going.”
Creating beautiful stories in a collaborative way, all while maintaining a good sense of humour, is the essence of what we do at Good Prose Studios.
In order to meet our clients’ diverse needs, Good Prose Studios comprises a team of experienced writers, editors, content creators and media strategists. We also leverage our extensive network of storytelling professionals – as well as associates in social media, digital marketing and public relations – to ensure our clients’ stories reach the right audience.
Like Kidder and Todd, we value the trust and respect that is forged between client and consultant, and we are privileged to call many of our clients friends.
At Good Prose Studios, we look forward to working with you - to create good prose, great collaborations and foster firm friendships along the way.
Our Mission.
Good Prose Studios empowers people to tell their stories. We help our clients to write, tell, research, publish and share stories that matter. We use our innate understanding of storytelling to influence society for the better, at both an individual and societal level.
We stand out in the crowd for our unique approach, which is built on dynamic storytelling, 360° collaboration and a broad suite of services tailored to our clients’ needs.
Dynamic Storytelling.
We draw on the ancient art of storytelling to create high-impact narratives that resonate with contemporary audiences.
360° Collaboration.
We are collaborative and consultative – with our clients, our partners and within our team.
Multi-platform Solutions.
We tailor our offerings to align with our clients’ desired audiences, channels, genres and platforms.